An accounting firm with a healthy balance
Brief
Darvill Mellors was established after four colleagues left one of the ‘big 4’ professional services firms because they wanted to do things a bit differently. These senior financial specialists know the numbers are critical, but they also believe there’s a bigger story that leads to greater success. This bigger story was about people, and making real human connections. So, while they always have an eye on the best financial outcomes, they’re committed to making the journey as enjoyable as possible for everyone – be it the client, an employee or the wider community.
Approach
An initial workshop kicked off the branding process and quickly revealed what a truly passionate group these accountants are. What became apparent was a desire to look beyond the bottom line, and create a company where everyone – client or employee – could became part of their special family and get the results they want on the paths they take. The brand strategy that evolved drove a brand identity that evokes a positive journey towards financial and personal success.
Outcome
The end result was a brand that focuses on a desire to do more. This was articulated by an emphasis on the ampersand ‘&’ as this not only denotes the concept of going further – but is also strongly suggestive of collaboration and added value. The fonts, colour and imagery (of Wellington) are reminiscent of nostalgic feel-good holiday posters, that remind us of that great feeling of being by our harbour on a sunny day – with the occasional seagull watching over us as we all continue on our own business/financial journeys and successes.
