Creating a platform for change
The Climate Change Commission (He Pou a Rangi) is an independent Crown entity advising the New Zealand Government on climate change action within the Climate Change Response (Zero Carbon) Amendment Act framework.
We were asked to create a new logo and brand when the new Commission was established from the previous Interim Climate Change Committee. The Māori name He Pou a Rangi means ‘a Pillar of the Sky’ (upholders and carers of the sky). This concept helped drive the creative solution for the logo, which reflected the ideas of support/pillars (Pou), which are interconnected, and the colour gradient helped show the concept of movement/transformation.
One important consideration was that the Commission is not an environmental agency but an economic one, so the clean, modern design had to reflect this idea. We created a colourful, vibrant brand texture based on the logo shapes, which was applied across document designs, presentation templates and graphics for the office interior. In true keeping with the eco-friendly nature of the organisation, a large logo in the reception area was made out of printed plywood rather than plastic.
