Brief
With attendance numbers rapidly falling, the future of private healthcare provider Acurity's annual conference for General Practitioners was uncertain. We were asked to help breathe new life into the conference and make it a ‘must’ in GPs’ calendars.

Approach
Our concept for the conference – ‘Connect’ – is a true embodiment of the role of the conference – to connect GPs with information and techniques, with learning opportunities, with Acurity’s specialists, and with one another. It has been applied to a wide range of collateral promoting the conference and as part of the event itself.

Outcome
The new approach has seen an average 50% increase in registrations each year since it was first launched: this is a brand with longevity, which continues to see the annual conference go from strength to strength.

Unfortunately, the 2020 Conference was delayed due to Covid-19, and is rescheduled for March 2021 (when the rest of the collateral will be produced).

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