Master Builders rebrand
Registered Master Builders has been a part of New Zealand’s construction landscape for over a hundred years, with 95% of consumers recognising the brand (from a recent survey). To stay relevant to its members and consumers and in an ever changing market, they wanted to ‘renovate’ their brand to look more fresh, modern and approachable.
With such a recognisable logo a full redesign was not an appropriate option but we were tasked to update it through modernising and simplifying the typography and adding a gradient to the containing box. With the new positioning line ‘Building a Better New Zealand’ we created a series of colourful graphic textures which could be applied across print and digital material as well as vehicle and office signage. We also created a short explainer video for members explaining the changes to the brand and the survey results.
