Brief
Evolution Healthcare previously printed a quarterly newsletter to communicate with local General Practitioners about events, new consultants, and services. 

Printing and distribution took precious time and was expensive, and the design was often crammed due to a desire to keep to an economical page count. 

Approach
Shifting to a digital platform (Issuu) provided multiple opportunities to enhance reader engagement:

• we were not restricted by page count, so it could transform into a more spacious, engaging magazine, where content could communicate more effectively

• adding links and videos

• we were able to add more images that focused on healthy outcomes

• simple, stylised ad templates were created – which not only broke up the medical articles – to promote new services/events, or communicate targeted messages

• We were better able to promote and represent the Evolution brand

• assets used on social media

Results
The crammed newsletter has now transformed into a world-class magazine.

Streamlining the design processes has made the creation of the magazine run far more smoothly.

The response from consultants and General Practitioners has been very positive, while online reader engagement continues to grow month-to-month.