It’s heating up, and one of the biggest challenges in our warming world is continuing to ensure the availability of high quality produce. For over 20 years, the Hot Climate Partnership has been developing apple and pear products specifically designed to thrive in hot and warming climates.

We were asked to bring the initiative to life, creating a new logo and a brand that reflects the work the partnership does.

After gaining valuable insights from their strategist, we dove deep into what was at the core of the Hot Climate Partnership. This helped us understand the tone, personality and overall vision for the brand. We wanted the logo marque to reflect all aspects of what’s important to the Hot Climate Partnership – its holistic, interconnected nature, the hot and cool aspects of the environment they consider in their work, and of course, the apple and pear products they develop.

To reflect the organic and holistic roots of the Hot Climate Partnership, we created a circular logo marque, paired with bold typography. We then created a range of vibrant brand textures based on the shapes within the logo, designed to be used across a wide range of applications. From there, a robust, fresh and confident brand emerged.