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Celebrating the World Cup and the launch of our new website we created this rather special limited editon poster
Massive thanks to Pivotal Thames for helping us make this possible!

Self Promotion

World Cup Poster 2014

Ahhhhhh, the Football World Cup, or ‘soccer’ World Cup as the Kiwis in the office insist on calling it! The beautiful game, the samba party… jumpers for goal posts… Such was our passion for what has to be one of the best tournaments in living memory, we thought we should honour it and pay homage in the best way we know – creatively.*


So we created a Limited Edition poster – just 64 of these – individually numbered. One for each game of the 2014 World Cup. Printed by our good friends at Pivotal + Thames in Brazilian yellow and green (Pantone Yellow and 354) of course.


But the footballing detail doesn’t end there. The font used, as the aficionados amongst you will know, is Mexellent, inspired by the famous Lance Wyman Mexico 1970 World Cup logo. The ball (top right) is a nod to possibly Brazil’s greatest World Cup triumph, their 4-1 win against Italy, again in 1970. People consider them the greatest ever World Cup team, winning every match in the tournament (sadly this year’s team came nowhere close).


The poster itself is laid out in a traditional 4-4-2 formation, although after Germany’s success with 4-3-3 maybe the final whistle has been blown for the classic!? Each poster includes all the results, a few key stats from the tournament and each of the 32 national flags in order of their Word Cup ranking. It’s beautifully wrapped in a design based on the 1970 World Cup ticket with the hexagonal pattern taken from this year’s goal net design and sealed with the 1970 ball. Its commemorative tube reflects Brazil’s team colours – no mean feat given we had to source the tubes and ends from different ends of the world – making this a truly World Cup winning piece of design.


* Okay, we also wanted to show off a bit by designing something to get you to look at our new website. And, like the poster content, here at Scenario we’re all about results.


We searched high and low for Brazil coloured postal tubes to make this just right!
Our chance to say thanks and personalise a few of the limited edition posters for some of our clients
We sent out just 64 of these limited edition posters - one for each game of the World Cup tournament
Even the poster tube ends had to be right - we found these in the UK!
Packed with stats - including flags in order of world ranking! Now that's nerdy!
It hurts!
And what self promotional piece is complete without a Mexico 70 inspired football sticker?
Yellow and green, in homage of Brazil all the way.

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