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Westpac Institutional Banking

Government Banking Brand Stories

Westpac's amazing history of helping make banking happen for the New Zealand government is one of those projects it makes you proud to be involved with. From helping get Canterbury back on its feet, to changing the banking system forever, to allowing overseas Kiwis to make IRD payments from the four corners of the world.


Many of these case studies existed only within the heads of people involved in the projects, so our first job was to sit and talk, listen and understand where the human story was amongst the technical. Then we went away and distilled them into concise booklets supported with quirky illustrations to get the idea across instantly.


The box set idea came mid-way through the project as it became clear these tales were almost the fabric of Westpac - and as such would be given to key clients and government figures in person, with pride and a wow factor.

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