Victoria University Faculty of Law
V.alum – 2015 Annual Review
Often we find simplifying a solution is the key to more effective communications, and so was the case with Victoria University Faculty of Law’s Annual Review for 2015.
Our primary audience was the Faculty’s alumni and in telling the stories of the year’s activities, and the successes of present and past staff and students, we created the concept of ‘Journeys’. This allowed us to simplify the content to bite-sized segments (with links to online resources for further information) to enhance reader engagement. The short pieces also emphasise the depth and breadth of the year’s activities, and provide the space for the key marketing messages to shine.
The University’s strapline ‘Capital minded. Global thinking’ speaks to the Faculty’s location in the heart of the capital (and its unique connection to government), reflected in the beautiful Wellington imagery chosen for v.alum.
Cover photo: Christopher Crouzet (https://www.flickr.com/photos/christophercrouzet/6995149268)
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