For the good of all
Branding and communications in today’s overcrowded and overstimulated world
Then we have the sponsors with more of the same, but not all quite as lavish as the $50 million Nike are reported to have spent. Throw in some product placement and the obligatory corny line at the end and you’ve got it.
Until they all got shown how to do it by a headphones company!
Beats By Dre (newly bought by Apple) really show how to create a piece of cinematic beauty, tap into the true emotion of the beautiful game (and, let’s face it, football is an emotional sport) and perfectly express their place in this world of glamour - the game before the game. As we all know great advertising is not about brand messages, it's about how it makes you feel, the emotions it can invoke in its audience and this one had the hairs on my neck standing up in the final 30 seconds especially and captivated from the very start! If you watch one World Cup TV ad this year, make it this one!
And in case you’re wondering here’s the rest:
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