Registered Master Builders
6 Tools Campaign
Our membership recruitment campaign for Registered Master Builders Association targets young builders who have set up or are planning to set up their own business. We created the attention-grabbing headline ‘6 must have tools every builder needs’. Six tools you might expect to find in a builder’s toolbox serve a metaphor for the support Registered Master Builders can offer to help run a successful business.
We developed a booklet shaped like a toolbox to deliver the details around the many and varied benefits of being a Registered Master Builder and other campaign components included an email DM piece, banners, advertisements and a short animation video for use on social media and at trade shows.
A branded tape measure – one of the 6 tools – was used as a giveaway and recently for BUILDNZ, New Zealand’s largest building trade show, we created stand graphics based on the booklet design with giant cutout tools!
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