Registered Master Builders Association
Refreshing the Registered Master Builders to its varying audiences with vastly differing needs posed many challenges. From membership recruitment and communicating the benefits, to promoting them as the best under our 'Building Excellence Guaranteed' tag line.
From public facing websites to a members only portal, digital has played a crucial role in engagement, as has printed material for all audiences. Creating consistent and accessible brand language has been pivotal to the success of this campaign.
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