Registered Master Builders Association
Consumer Television Commercials
Hot on the heels of our recruitment TV commercials we got stuck into the consumer targeted campaign, focusing on three key areas: range of work, diversity of skills and the consumer guarantee. Telling stories in 30 seconds, with sound and pictures, is a communications dream.
Humour was going to be important for us on this one, and we wanted to show how the Registered Master Builder really was living up to the brand and delivering Building Excellence - Guaranteed.
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