Our brief was to position Luna Estate and Vineyard as the pre-eminent destination for a quality experience – whether it be for tasting and buying wine, sampling gourmet food, getting married, or going to a concert. As part of a brand strategy workshop, the Luna team talked about doing what other people do, but doing it better – creating something really special through their love of what they do, their deep connection with the land and its produce and, most importantly, the knowledge and commitment to get the best results. People who have the magic touch to deliver a touch of magic.
This lead to the Brand Essence: A touch of magic.
It became the driver for the Luna brochure, and also the photography we shot to bring the magic to life. For example, we captured the Luna Estate at dusk, with the soft mountain range in the background, and a watchful moon overhead: the result was ethereal and magical. The imagery was complemented by beautifully crafted – almost poetic – copy.
The brochure is designed with a number of key audiences in mind – from those considering a bulk wine purchase to those looking to hold their wedding at the Estate. The text is a journey, complemented by lush large images, and handcrafted icons. The beautiful, smooth cream paper is organic in colour, but super soft and magical to feel in your hands, while the unusual A5 landscape format reinforces the ‘specialness’ of this unique, carefully tended place.
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