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Iron Duke Partners

Corporate profile

Last year we told you about the brand development work we completed for Phil O’Reilly, former Chief Executive of Business New Zealand, and his new consulting business Iron Duke Partners. Building on that work, we recently developed the Iron Duke corporate profile. The profile is a piece of exceptional quality in both its design and its production values – a quality that reflects the very high calibre of the people associated with Iron Duke.


The profile is designed to appeal to both local and international audiences, and to give a flavour of the Iron Duke team and the work they do. It is an introduction – and therefore is designed to be high on impact, both in the design and in the text, but not too heavy on detail. More like a coffee table book that can be absorbed and enjoyed.


The production elements are weighty rather than glossy – metallic and foil finishing, bound with rivets – the result is a restrained elegance, a perfect introduction to Iron Duke and its offering.

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