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Golden Rules of Safety

Working alongside CentrePort's team we've built a long-running campaign (bSafe) to raise awareness of safety issues and, in our recent second phase, rolling out the 'Golden Rules' and a set of 'Lifesaver' key principles.


In a challenging environment, and with a diverse audience, we set about creating a strong visual reference for bSafe amongst a sea of health and safety messages. Simple, bold language and a lifesaver device to create recognition, whilst building on the existing bSafe identity.

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