Forest Industry Safety Council
Health and safety is a major, and high profile, issue for the plantation forestry sector. The Forest Industry Safety Council was established to lead health and safety initiatives across the sector to work towards a zero harm environment. We were asked to develop a logo and accompanying look and feel to promote the new organisation and its messages.
The logo device reflects the forestry sector and the positive steps that are being taken to reduce harm. In application, the logo and accompanying brand styles are suggestive of the bold bright colours seen in safety equipment and clothing. The styles are bold and eyecatching to capture the importance of the messages being delivered.
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