Forest Growers Levy Trust
The Forest Growers Levy Trust manages the levy collected from forest growers around New Zealand to advance the interests of forest growers and ensure investment in research and innovation to benefit the sector and New Zealand as a whole. The majority of the levy is allocated to research, but other important areas covered include promotion, health and safety, and biosecurity.
With over 60% of the funding this year invested in research, it became the focus of our concept for the 2016 Annual Report. We developed a watercolour illustrative style that incorporates the FGLT branding colours – a shift from the previous years’ photographic approach. The move away from photography – which is very ‘now’ – towards illustration reflects the importance of research to the industry’s future – a future that is not concrete or well defined, but that we can help shape through investment in knowledge and innovation.
The illustration style also gives the report a more organic feel, reflecting the Trust’s emphasis on the importance of harvesting sustainable forest growth.
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