Vision & Values
Our long-running relationship with CentrePort allowed us a unique insight into the organisation when capturing the new vision and communicating it to the internal audience. Building on "The port of choice for central New Zealand" we created an umbrella concept: FROM HERE WE CAN. It then became the vehicle to deliver an array of messages.
Its roll out and presentation to staff was highly visual and presented on six plasma screens, following an on-port teaser campaign. Then internal graphics and other items wererolled out to maintain momentum as the brand work moved in a collaborative process to set values and further down the line, goals for individuals.
FROM HERE WE CAN has a sense of here and now. It's positive and thinks big. It serves as a measure of our ideas and the relevance of new creative ideas. What does this idea allow you to do from here that you couldn't do before? From here we can achieve anything we want.
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