Registered Master Builders Association
Apprentice of the Year
Reinvigorating the Apprentice of the Year competition held many challenges. Tuning into what your average apprentice is looking for and illustrating the benefits of entering – beyond a stack of prizes! Using the previous year's winner as our hero we rolled out a print and digital campaign showcasing how entering is a positive step in building an excellent future.
Interest quickly surpassed previous years, with a more professional look and feel tapping into the market, utilising social media and the web to generate a significant increase in entries. Our work continues building these prestigious awards, including creation of the trophy itself.
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