Connect - GP Conference
Acurity Health Group
Each year, Acurity Health Group hosts a conference for General Practitioners. Establishing a brand for the conference and helping them create a package of communications befitting such a significant event – while at the same time promoting the relatively new Acurity brand – was the bedrock of our work on ‘Connect’.
Connect is a true embodiment of the role the conference plays, connecting GPs with information and techniques, with learning opportunities, with Acurity’s specialists, and with one another.
In helping Acurity boost delegate numbers and deliver a highly successful conference we shaped many aspects of the package, from advertising, to promotion items, to displays, programmes, nametags and even the goody bags.
Importantly, too, we have established brand with longevity, which will in turn help grow the awareness of the conference and what it has to offer over the next few years.
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